title: Evolving the Node.js Brand
author: Emily Tanaka-Delgado
date: Mon Jul 11 2011 12:02:45 GMT-0700 (PDT)
status: publish
category: Uncategorized
slug: evolving-the-node-js-brand

To echo <a href="http://nodejs.org/">Node</a>’s evolutionary nature, we have refreshed the identity to help mark an exciting time for developers, businesses and users who benefit from the pioneering technology.

<strong>Building a brand</strong>

We began exploring elements to express Node.js and jettisoned preconceived notions about what we thought Node should look like, and focused on what Node is: <strong>kinetic</strong>,<ins cite="mailto:EMILY%20TANAKA-DELGADO" datetime="2011-07-09T18:32"></ins><strong>connected</strong>, <strong>scalable</strong>, <strong>modular</strong>, <strong>mechanical</strong> and <strong>organic</strong>. Working with designer <a href="http://www.chrisglass.com">Chris Glass</a>, our explorations emphasized Node's dynamism and formed a visual language based on structure, relationships and interconnectedness.

<img class="alignnone size-full wp-image-184" title="grid" src="http://nodeblog.files.wordpress.com/2011/07/grid.png" alt="" width="520" height="178" />

Inspired by <strong>process visualization, </strong>we discovered pattern, form, and by relief, the hex shape. The angled infrastructure encourages energy to move through the letterforms.

<img class="alignnone size-full wp-image-185" title="nodejs" src="http://nodeblog.files.wordpress.com/2011/07/nodejs.png" alt="" width="520" height="178" />

This language can expand into the organic network topography of Node or distill down into a single hex connection point.

This scaling represents the dynamic nature of Node in a simple, distinct manner.

<img title="Node.js network" src="http://joyeur.files.wordpress.com/2011/07/network.png" alt="" width="560" height="270" />

We look forward to exploring<ins cite="mailto:EMILY%20TANAKA-DELGADO" datetime="2011-07-09T18:30"> </ins>this visual language as the technology charges into a very promising future.

<img title="Node.js nebula" src="http://joyeur.files.wordpress.com/2011/07/node.png" alt="" width="560" height="460" />

We hope you'll have fun using it.

To download the new logo, visit <a href="http://nodejs.org/logos/">nodejs.org/logos</a>.

<ins cite="mailto:EMILY%20TANAKA-DELGADO" datetime="2011-07-09T18:32"><img title="Tri-color Node" src="http://joyeur.files.wordpress.com/2011/07/tri-color-node.png" alt="" width="560" height="180" /></ins>
